The Sheffield College
  • 0114 260 2600
The Sheffield College
> Courses / Marketing CIM Award Customer Experience L4
304%x304
  • How much will this cost? U
Marketing CIM Award Customer Experience L4
Qualification:
Marketing - CIM Award in Customer Experi 
Starts:
26/04/2017 
Ends:
05/07/2017 
Weeks:
12 
Days:
Tue 
Type:
Evening Course 
Study Mode
Part-Time 
Assessment:
Practical Assessment and Exams 
Level:
HX 
Area:
Business Services & Enterprise 
Course Code:
CERMK1C 
 
Entry Requirements
One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence
 
 

Marketing CIM Award Customer Experience L4

The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


About the Course

To achieve the CIM Level 4 Award in Professional Marketing it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.


This is a full cost course. No funding available.


Key Units

Customer Experience:

This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.



Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence


Assessment

Assessment varies with each module, and includes multi choice examination, assignments and portfolio.


Where does this Lead

You would be well equipped to progress onto the next CIM course, or a related subject such as Public Relations or Digital Marketing.


Tell Me More

Tuition: You will attend for 12 weeks on a Wednesday evening 6-9pm


Extra Costs

You will need to join the CIM as a studying member (£50) and the assessment fees are £130 each.