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Marketing CIM Award in Marketing L4
Qualification:
Marketing-CIM Award in Marketing- L4 
Starts:
14/09/2016 
Ends:
14/12/2016 
Weeks:
12 
Days:
Wed 
Type:
Evening Course 
Study Mode
Part-Time 
Assessment:
Practical Assessment and Exams 
Level:
HX 
Area:
Business Services & Enterprise 
Course Code:
CERMK1A 
 
Entry Requirements
One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence
 
 

Marketing CIM Award in Marketing Level 4

The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


About the Course

To achieve the CIM Level 4 Award in Professional Marketing, it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.


This is a full cost course. No funding available.


Key Units

Marketing:

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs



Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence


Assessment

Assessment varies with each module, and includes multi choice examination, assignments and portfolio.


Where does this Lead

You would be well equipped to progress onto the next CIM course, or a related subject such as Public Relations or Digital Marketing.


Tell Me More

Tuition: You will attend for 12 weeks on a Wednesday evening 6-9pm


Extra Costs

You will need to join the CIM as a studying member (£50) and the assessment fees are £130 each.