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Marketing CIM Professional Certificate L4
Qualification:
Marketing Professional Certificate - CIM 
Starts:
14/09/2016 
Ends:
28/06/2017 
Weeks:
33 
Days:
Wed 
Type:
Evening Course 
Study Mode
Part-Time 
Assessment:
Exams and Coursework 
Level:
HX 
Area:
Business Services & Enterprise 
Course Code:
CERMF1A 
 
Entry Requirements
CIM Level 3 Introductory Certificate in Marketing qualification
Any relevant Level 3 qualification
Any UK Degree or International equivalent
International Baccalaureate (equivalent to NQF Level 3 and above)
Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence
 
 

CIM Certificate in Professional Marketing L4

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


About the Course

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


To achieve the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required. Currently there are two elective modules available.  The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.


Key Units

Marketing (Mandatory)
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs


Integrated Communications (Mandatory)
This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning


Customer Experience (Elective)
This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.


Digital Marketing (Elective)
This module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.




Entry Requirements

CIM Level 3 Introductory Certificate in Marketing qualification
Any relevant Level 3 qualification
Any UK Degree or International equivalent
International Baccalaureate (equivalent to NQF Level 3 and above)
Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence


Assessment

Exams and Coursework.


Where does this Lead

You would be well equipped to progress onto the next CIM course, or a related subject such as Public Relations or Digital Marketing.


Future Opportunities

You would be well equipped to progress onto the Level 6 CIM course, or a related subject such as Public Relations or Digital Marketing.


Tell Me More

 


Extra Costs

You will need to join the CIM (currently £50).  The assessment fees are currently £130 per module