This qualification is aimed at people who are either just starting out in marketing or want to move into marketing. There are no entry criteria but a good standard of English and Mathematics would be helpful.
To achieve the Foundation Certificate in Marketing you will need to pass two modules:
This will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used to engage with the customers. You will also consider the importance of the nature of customer relationships and how they are managed and monitored. You will understand the process of marketing communications and how to develop and implement a successful marketing communications campaign.
Unit 1: Who are customers?
You should have Mathematics and English Language GCSE or equivalent.
Practical Assessment and Exams.
You can complete an additional unit to achieve the CIM Level Foundation Certificate in Marketing.
It is ideal if you are already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support level marketing role.
You will need to join the CIM as a studying member (£50) and pay the assessment fees which are £100 for each unit.