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Marketing CIM Foundation Award Marketing Principles L3
Qualification:
Fdn Award Marketing CIM - L3 
Starts:
31/01/2017 
Ends:
28/03/2017 
Weeks:
Days:
Tue 
Type:
Evening Course 
Study Mode
Part-Time 
Assessment:
Practical Assessment and Exams 
Level:
Area:
Business Services & Enterprise 
Course Code:
CEPMK1C 
 
Entry Requirements
You should have Mathematics and English Language GCSE or equivalent.
 
 

Marketing CIM Foundation Award Marketing Principles L3

This qualification is aimed at people who are either just starting out in marketing or want to move into marketing. There are no entry criteria but a good standard of English and Mathematics would be helpful.


About the Course

To achieve the Foundation Certificate in Marketing you will need to pass two modules:

  • Marketing Principles
  • Customer Communications

However, if you wish to achieve the Foundation Award in Marketing you can pass either one of the modules.
You will attend for 16 weeks Wednesday evening 5.30-8.30 . The 4th May group will restart in December 2016.
This is a full cost course. No funding available.


Key Units

Marketing Principles:

Providing an understanding of the key concepts and terminology used in marketing, this module introduces you to the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will also identify key components of the marketing environment and how to collect and use marketing information. The module also introduces the marketing mix and how they are applied in context.

Unit 1: Discovering marketing
  • Describe the role and function of marketing within organisations (15%)
  • Explain the factors that influence consumer behaviour (15%)

Unit 2: The marketing environment
  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The marketing mix
  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)

Assessment
  • Answer 50 multiple choice questions in 90 minutes



Entry Requirements

You should have Mathematics and English Language GCSE or equivalent.


Assessment

Practical Assessment and Exams.


Where does this Lead

You can complete an additional unit to achieve the CIM Level Foundation Certificate in Marketing.


Tell Me More

It is ideal if you are already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support level marketing role.


Extra Costs

You will need to join the CIM as a studying member (£50) and pay the assessment fees which are £100 for each unit.