The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 4 Award in Professional Marketing it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.
This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
One or more of the following is required to gain entry onto this qualification:
Assessment varies with each module, and includes multi choice examination, assignments and portfolio.
You would be well equipped to complete an additional module in order to achieve the Level 4 Certificate in Marketing. The course will also support you in your professional career development.
Tuition: You will attend for 12 weeks on a Wednesday evening 6-9pm
You will need to join the CIM as a studying member (£50) and the assessment fees are £140 each.