This award is part of the CIM Level 4 Certificate in Professional Marketing and can be studied independently. You can continue after this award and top up your qualification to the full CIM Level 4 Certificate in Professional Marketing. This will take a further 24 weeks of study.
This award is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.
One year in a marketing role or a degree level qualification.
You will be required to submit a work based portfolio broken down into three tasks:
You would be well equipped to progress onto the next CIM course, the full CIM Level 4 Certificate in Professional Marketing, or a related subject such as Public Relations.
Tuition: You will attend for 12 weeks on a Tuesday evening 5.30-8.30. You will also be expected to apply your learning at work and/or home.
You will need to join the CIM as a studying member (£50) and pay the assessment fee which is £130.