The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 4 Award in Professional Marketing, it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs
One or more of the following is required to gain entry onto this qualification:
Assessment varies with each module, and includes multi choice examination, assignments and portfolio.
You would be well equipped to progress onto the CIM Level 4 Certificate in Marketing. The course will support you in your professional career development.
You will need to join the CIM as a studying member (£50) and the assessment fees are £140 for each unit.