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Marketing CIM Foundation Award Custom Comms L3
Fdn Award Customers CIM - L3 
Evening Course 
Study Mode
Practical Assessment and Exams 
Business Services & Enterprise 
Course Code:
Entry Requirements
You should have Mathematics and English Language GCSE or equivalent.

Marketing CIM Foundation Award Custom Comms L3

This qualification is aimed at people who are either just starting out in marketing or want to move into marketing. There are no entry criteria but a good standard of English and Mathematics would be helpful.

About the Course

To achieve the Foundation Certificate in Marketing you will need to pass two modules: 

  • Marketing Principles
  • Customer Communications

However, if you wish to achieve the Foundation Award in Marketing you can pass either one of the modules.
You will attend for 16 weeks Wednesday evening 5.30-8.30 . The 4th May group will restart in December 2016.
This is a full cost course. No funding available.

Key Units

Customer Communications:

This will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used to engage with the customers. You will also consider the importance of the nature of customer relationships and how they are managed and monitored. You will understand the process of marketing communications and how to develop and implement a successful marketing communications campaign.

Unit 1: Who are Customers?

  • Have an understanding of different types of customer (15%)
  • Understand the nature and importance of customer relationships (15%)

Unit 2: Communicating with Customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)

Unit 3: Creating a Marketing Communications Campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

  • A seven page assignment broken down into three tasks based on a given scenario and an organisation of your choice.

Entry Requirements

You should have Mathematics and English Language GCSE or equivalent.


Practical Assessment and Exams.

Where does this Lead

You can complete an additional unit to achieve the CIM Level Foundation Certificate in Marketing. This course will also support you in your professional career development. 

Tell Me More

It is ideal if you are already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support level marketing role.

Extra Costs

You will need to join the CIM as a studying member (£50) and pay the assessment fees which are £100 for each unit. 


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