This qualification is aimed at people who are either just starting out in marketing or want to move into marketing. There are no entry criteria but a good standard of English and Mathematics would be helpful.
To achieve the Foundation Certificate in Marketing you will need to pass two modules:
Providing an understanding of the key concepts and terminology used in marketing, this module introduces you to the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will also identify key components of the marketing environment and how to collect and use marketing information. The module also introduces the marketing mix and how they are applied in context.
Unit 1- Discovering marketing
Practical Assessment and Coursework
You can progress onto the CIM Certificate in Professional Marketing Level 4.
It is ideal if you are already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support level marketing role.
You will need to join the CIM as a studying member (£50) and the assessment fees are £100 each unit.