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MarketingCIM Award in Integrated Comms L4
Qualification:
Marketing-CIM Award in Integrated Comms- 
Starts:
04/01/2017 
Ends:
05/04/2017 
Weeks:
12 
Days:
Tue 
Type:
Evening Course 
Study Mode
Part-Time 
Assessment:
Practical Assessment and Exams 
Level:
HX 
Area:
Business Services & Enterprise 
Course Code:
CERMK1B 
 
Entry Requirements
One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence
 
 

MarketingCIM Award in Integrated Comms L4

The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.


About the Course

To achieve the CIM Level 4 Award in Professional Marketing it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.


This is a full cost course. No funding available.


Key Units

Integrated Communications:

This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning



Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 Evidence


Assessment

Assessment varies with each module, and includes multi choice examination, assignments and portfolio.


Where does this Lead

You would be well equipped to progress onto the next CIM course, or a related subject such as Public Relations or Digital Marketing.


Tell Me More

Tuition: You will attend for 33 weeks on a Wednesday evening 6-9pm.


Extra Costs

You will need to join the CIM as a studying member (£50) and the assessment fees are £130 each.