The aim of the CIM Level 4 Award in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the competitive world we live in. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 4 Award in Professional Marketing it is only necessary to pass one module. Currently there are four modules available. The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.
This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning
One or more of the following is required to gain entry onto this qualification:
Assessment varies with each module, and includes multi choice examination, assignments and portfolio.
You would be well equipped to complete the additional module to achieve the Level 4 Certificate qualification. The course will also support you in your professional career development.
Tuition: You will attend for 33 weeks on a Wednesday evening 6-9pm.
You will need to join the CIM as a studying member (£50) and the assessment fees are £140 each.