Updated: Friday, May 29th 2020
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Entertainer and entrepreneur JB Gill is returning to The Sheffield College next week to deliver a student masterclass as part of the MADE Entrepreneur Festival.
The former JLS boyband performer will share his expertise about the business side of the entertainment industry with students at the College’s City campus, Granville Road, on October 21st.
This year’s MADE Entrepreneur Festival, from October 19th to 23rd, has an all star business celebrity line up. JB Gill is one of the headline speakers. The Sheffield College is a lead sponsor.
Heather Smith, Principal, The Sheffield College, said: “We equip students with the skills they need to go on to jobs, careers and university, and which match regional areas of business growth. We are very pleased to welcome JB Gill back to the College to teach specific skills that will give students a foot in the door to the entertainment industry.”
The College and JB Gill launched a two-year full-time JB’s School of Entertainment Industries course last year, which equips young people with the skills, knowledge and know-how to become the business brains behind artists, musicians and performers.
Students gain a recognised qualification, an extended diploma that is equivalent to three A Levels, which covers theoretical and practical skills. They learn the skills to go on and develop careers as agents, talent scouts, managers, marketing directors and public relations advisors.
JB Gill said: "There is a shortage of trained staff in the business management side of the entertainment industries such as agents, managers and publicists, and it can be a tough sector to break into. It's very rewarding for me to give something back and share my expertise with Sheffield College students to help them train in the skills they need to succeed, and gain a recognised qualification."
JB Gill, as part of the boy band JLS, has sold number one records, won Brit and MOBO awards and achieved sell-out arena tours. He has advised on the diploma course content, taught by the College’s business lecturers, and delivers two masterclasses a year.
The course has been launched to help address skills shortages in the creative industries, highlighted as a sector for economic growth regionally by Sheffield City Region Local Enterprise Partnership’s Strategic Economic Plan for 2015 to 2025.
Course subjects include event management, marketing, public relations, promoting an artist, contract negotiation, publishing and copyright, press and journalism, royalties, managing artists’ finances, music and vocal production, television and radio presenting and audition techniques.
This term, the College launched The Sheffield College Guarantee, which applies to all new students, aged 16 to 18, starting full-time courses, lasting more than six months, this academic year.
On successful completion of their course, the College is guaranteeing that students will have an apprenticeship or a job offer or an offer of a place on a higher education course at the College or university, or a progression route to one of them. For more information on full-time courses and our November open evenings click here or call 0114 2602600.
The College – which is Ofsted graded ‘Good’ – provides academic, vocational and professional qualifications to 20,000 young people and adults a year, and has a £321 million economic impact on the city annually. Qualifications include apprenticeships, vocational diplomas, A Levels, access courses and foundation degrees.